Through Joyce's Eyes

My Journey

Growing up in California and now studying Economics at NYU, I’ve always been fascinated by the questions hidden in everyday life. Why do people line up hours for a product launch? Why do certain brands become cultural icons while others fade out quickly? I’ve always asked these questions and now I want to explore them out loud.

I created this site as a chance to rediscover my love for writing and dig into topics that I find genuinely interesting. I’m passionate about brand strategy and marketing, and even though most of my experience has been on the research and analytical side, I realized that the best storytelling lies somewhere in the middle. Data matters—but how you use it matters more. The real work is taking numbers and turning them into a story that actually resonates with people. That’s what I want to explore.

Lastly, I’m a lifelong learner with a curious mind. I’m constantly drawn to experimenting, creating, and seeing new things from new angles. This website is where all of that comes together.

Some moments

Moments Captured

Snapshots from my travels, tastes, and treasured experiences around the world.

A serene beach setting during sunset with a dramatic sky, featuring hues of orange, pink, and purple blending together. The foreground contains two lounge chairs under a thatched umbrella, surrounded by lush palm trees and succulent plants. The ocean is calm, with a few small boats visible in the distance, creating a tranquil and picturesque atmosphere.
A close-up of a beautifully plated gourmet dish on a white plate, featuring a circular pastry or meat item garnished with fresh herbs and vegetables. The setting appears to be a fine dining restaurant, with elegant table settings including wine glasses, cutlery, and another plate in the background. The tablecloth is light-colored and the overall ambiance suggests a sophisticated dining experience.
A picturesque cobblestone street glistens with rain, bordered by elegant historical buildings with ornate architectural features. Warm string lights hang overhead, casting a cozy glow on outdoor seating areas sheltered by awnings. The ambiance suggests a quiet, serene evening in a charming European town.
The image depicts a modern, well-lit hotel lobby with a spacious and elegant design. The area features stylish furniture, including wicker chairs and plush sofas, and polished flooring. Decorative elements include large blue-tiled pillars and artistic wall designs with circular patterns. The warm lighting and decorative plants add a cozy ambiance.
A vibrant market scene with numerous bowls filled with diverse spices and herbs, neatly arranged in rows. The market is bustling with activity, with a person blurred in the background walking past various other stalls filled with goods. Warm lighting creates an inviting and cozy atmosphere.
A panoramic view of a cityscape at dusk, with a dark sky overhead. Distant mountains outline the horizon, while scattered city lights create a sparkling effect across the landscape. The sky features a gradient from deep blue to lighter tones near the horizon, with wispy clouds.